![]() Now, the digital world is evolving beyond virtual hangouts to immersive 3D realities, and consumers are embracing these digital spaces to socialise with communities.īrands like Gucci and Facebook (who rebranded to Meta) have already started investing in the Metaverse Movement. Physical and virtual worlds collided last year. ![]() The Metaverse Movement: Simulated, 3D digital ecosystems of the future In fact, we saw a record number of employees leave their jobs last year.īusinesses have an opportunity to innovate goods, services and experiences that respond to this once-in-a-generation moment, coupled with marketing that acknowledges and embraces the upheaval. The pandemic triggered consumers to make drastic personal changes and reassess their values, lifestyles and goals. The Great Life Refresh: Passion and purpose drive action Retailers and brands should collaborate with financial service corporations to facilitate alternate forms of payment, such as cryptocurrencies or buy now, pay later, and build an integrated experience with shoppers. Financial Aficionados take control of their money and use services to track their transactions. People are gaining confidence in investing and becoming savvy savers to strengthen their financial security. ![]() ![]() Financial Aficionados: Democratised money management If products or services are confusing to use, Digital Seniors will move to competitors. For seniors to adopt digital solutions, they must be frictionless and straightforward. Now, familiar and comfortable with technology, Digital Seniors are empowered to make purchases and use services through this channel.īusinesses that successfully cater to this cohort should develop easy-to-use devices and simplify existing technologies. The pandemic broadened older consumers’ minds to the benefits of the digital world. Digital Seniors: From resistance to reliance To win over Climate Changers, companies need to commit to reducing their carbon footprint and align their offerings with these expectations. Consumers expect brands to step up and are taking action through the products they purchase as concerns over the climate emergency escalate.ħ8% of professionals think that climate change will impact consumer demand, changing behaviours, needs and preferences ![]() Green activism and low-carbon lifestyles are here to stay. Companies and distributors should use data to improve supply chain visibility, hone operations and rethink investments. Supply chain shortages are forcing businesses to pivot and provide new solutions for customers to access products and services. These are the trends that will guide business strategies this year: Backup Planners: Supply chain disruptions lead to next best optionsįaced with challenges in securing their usual or desired products and services, Backup Planners are looking for ways to purchase similar items or finding creative solutions to obtain alternatives. Today we published our Top 10 Global Consumer Trends 2022 report, which identifies the behaviours that will stick and offers recommendations to reshape your offerings and business models. The only way to keep up is by watching these changes closely to spot new opportunities. It’s no secret that consumer needs and preferences evolved in unprecedented ways over the past 18 months, and many companies have struggled to innovate fast enough. ![]()
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